Sonder

“Travel is fatal to prejudice, bigotry and narrow-mindedness.” Mark Twain.

Despite the truthfuliness of those words there is a sensation that reality is quite different. Travel has with no doubt increased with tens of millions of tourists in the 1950´s to a billion plus in 2016. Thanks to cheaper air travel, more security and the rise of hotels many more are braving the passport cues to step into foreign lands.

However, we see a similar rise in global conflicts with 2014 seeing an active 41 wars being fought globally. People are less happy with fear being the main driver of unease and fueling the hawkish decisions made by some of their leaders to launch waves of terror on once peaceful lands.

At W&S we believe that in order to back track the trends we need to address the individual components and that is addressing the individual that can be also divided into a body and a soul. In an increasingly materialist world there is an abundance of websites that cater to the whims and wishes of the flesh: which hotel to stay in, which experience to pay for, what restaurant to eat in. We have yet to find a website that seeks to leverage our five senses to address the sixth: heart, soul, rukh, alma etc. this is an attempt.