We believe that in order to back track the trends we need to address the individual components and that is addressing the individual that can be also divided into a body and a soul. In an increasingly materialist world there is an abundance of websites that cater to the whims and wishes of the flesh: which hotel to stay in, which experience to pay for, what restaurant to eat in. We have yet to find a website that seeks to leverage our five senses to address the sixth: heart, soul, rukh, alma etc. this is an attempt.

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